WHY SOUTH KOREA MARKET?

SOUTH KOREA, The perfect environment for Digital Healthcare!

Figure 01

The rapid aging of the South Korean population

The rapid aging of the South Korean population has become a major concern for the government and is one of the big drivers of growth in the country’s healthcare market.

the Government is looking for advanced solutions that will enable it to support such a large number of older people and continue to provide quality medical services at an appropriate cost – and this is a need many western firms are well-placed to help it meet.

Figure 02

Competitive Health Information Technologies

Korean healthcare organizations also view Health Information Technologies (HIT) as a necessity to remain competitive in the market, and are expected to spend $948.2 million on these this year.
Korea’s adoption of EMR systems is much higher than the OECD overall average of 81%.
And the government plans to develop smart medical infrastructure based on digital technology, highlighting in its Korean New Deal an aim to create 18 smart hospitals by 2025 to allow real-time monitoring, diagnosis and treatment of patients.
This means hospitals will need to implement HIT solutions to digitize their operations fully, providing significant opportunities for international companies with suitable technologies.

Figure 03

Growing the market size of AI healthcare

Korea’s AI healthcare market was estimated to be worth $257 million in 2020 and is expected to reach $2.1 billion by 2025.
Since May 2018, a consortium sponsored by the Korean government has been developing an AI-based medical solution called Dr Answer – Korea’s version of IBM Watson.
Poised to become a leader in all sectors of AI by 2030, the South Korean government has also long encouraged investment in AI-based healthcare solutions, making this another primary area of opportunity for western companies.

WHY K-HOSPITAL+HEALTHTECH FAIR?

#1 Organizer Competitiveness

Hosted by Korea’s the biggest buyer, Korean Hospital Association & Korea’s the biggest exhibition group, Messe eSang!

3,479+

No. of National hospitals

626,124+

No. of National hospital beds

Since its establishment in 1959, the Korean Hospital Association has put in great effort to develop the hospital industry and promote national health. The Korean Hospital Association is a legal group under medical law representing 3,479 hospitals around the nation, with a scale total of 626,124 sickbeds. It is at the heart of all medical organization networks and engages in various hospital related activities.

23,508+

of Booths

8,922+

of Exhibitors

583,338m2

Exhibition Area

834,595+

of Visitors

MESSE ESANG, the largest exhibition organizer company in Korea, creates true value with customers. We have a diverse portfolio of 82 exhibitions in 17 industries, 23,230 booths, and exhibition area of 866,111㎡ in 2022. We are the best exhibition company in Korea that suggest enhanced visitor experience with its IT alone expertise and registration management systems and mobile applications.

#2 Contents Competitiveness

K-HOSPITAL+HEALTHTECH FAIR  hosts a variety of business programs concurrently, helping exhibitors reach their goals.

1. Special Exhibition
K-HOSPITAL+HEALTHTECH FAIR showcases a special exhibition every year to view the latest trend in the medical industry.

2014

Medical Robot Special Zone

Introducing wearable walking rehabilitation robot that helps the handicapped walk

2016

ICT
Special Theme Hall

Introducing surgery, robot surgery, and telemedicine using ICT based digital medical technology

2018

Medical AI
Special Exhibition

Introducing medical big data platform applicable to 3 illnesses (cardio-cerebrovasculardisease, dementia, prostate cancer)

2020

K-quarantine
Special Exhibition

Introducing on-site hospital medical know-how and medical industry quarantine solutions to prepare for pandemics.

2022

Smart Hospital
Special Exhibition

Introducing wearable walking rehabilitation robot that helps the handicapped walk

2015

Negative Pressure Isolation ward Model House

Introducing products for negative pressure quarantine facilities and practical guidelines such as ward layout

2017

Rehabilitation Robot
Special Exhibition

Introducing the latest rehabilitation robots, such as walking training rehabilitation robots, senior rehabilitation training robots

2019

Digital Healthcare
Special Exhibition

Introducing personalized illness prediction·diagnosis· treatment software expanded to 8 illnesses, and cloud based, next-generation hospital information system

2021

Smart Healthcare
Special Exhibition

Introducing superior medical technologies, solutions and platforms that can be integrated to into smart hospital.

2014

Medical Robot Special Zone

Introducing wearable walking rehabilitation robot that helps the handicapped walk

2019

Digital Healthcare
Special Exhibition

Introducing personalized illness prediction·diagnosis· treatment software expanded to 8 illnesses, and cloud based, next-generation hospital information system

2015

Negative Pressure Isolation ward Model House

Introducing products for negative pressure quarantine facilities and practical guidelines such as ward layout

2020

K-quarantine
Special Exhibition

Introducing on-site hospital medical know-how and medical industry quarantine solutions to prepare for pandemics.

2016

ICT
Special Theme Hall

Introducing surgery, robot surgery, and telemedicine using ICT based digital medical technology

2021

Smart Healthcare
Special Exhibition

Introducing superior medical technologies, solutions and platforms that can be integrated to into smart hospital.

2017

Rehabilitation Robot
Special Exhibition

Introducing the latest rehabilitation robots, such as walking training rehabilitation robots, senior rehabilitation training robots

2022

Smart Hospital
Special Exhibition

Introducing wearable walking rehabilitation robot that helps the handicapped walk

2018

Medical AI
Special Exhibition

Introducing medical big data platform applicable to 3 illnesses (cardio-cerebrovasculardisease, dementia, prostate cancer)

2. BUY MEDICAL

K-HOSPITAL+HEALTHTECH FAIR arranges 1:1 consultations with exhibitors, taking into account the budget, date of construction, necessary items, and other requirements of hospitals that plan to expand their premises.
Exhibitors and hospitals can exchange information on their products and services and compare quotations through BUY MEDICAL program.

Participating Hospital Review

Our hospital is set to undergo renovations, and so we participated in the fair in hopes of comparing quotations and consulting.
We plan to undertake further operations with the corporation we consulted with.
It was nice to be able to receive consultations and visit corporate booths to check things out in person.

I hospital

We were able to receive quotes from various corporations in one sitting, which we believe will be helpful in future auctions.

The fair has profoundly influenced our decision-making process in special regard to radiology equipment providers, as we were able to visit their booths and consult with them directly.

Y hospital

#3 Platform Competitiveness

K-HOSPITAL+HEALTHTECH FAIR is the optimal business platform for scholars, researchers and medical professional from healthcare sectors all over the world to come together and foster an ecosystem of healthcare industries.