WHY SOUTH KOREA MARKET?
SOUTH KOREA, The perfect environment for Digital Healthcare!
The rapid aging of the South Korean population
The rapid aging of the South Korean population has become a major concern for the government and is one of the big drivers of growth in the country’s healthcare market.
the Government is looking for advanced solutions that will enable it to support such a large number of older people and continue to provide quality medical services at an appropriate cost – and this is a need many western firms are well-placed to help it meet.
Competitive Health Information Technologies
Korean healthcare organizations also view Health Information Technologies (HIT) as a necessity to remain competitive in the market, and are expected to spend $948.2 million on these this year.
Korea’s adoption of EMR systems is much higher than the OECD overall average of 81%.
And the government plans to develop smart medical infrastructure based on digital technology, highlighting in its Korean New Deal an aim to create 18 smart hospitals by 2025 to allow real-time monitoring, diagnosis and treatment of patients.
This means hospitals will need to implement HIT solutions to digitize their operations fully, providing significant opportunities for international companies with suitable technologies.
Growing the market size of AI healthcare
Korea’s AI healthcare market was estimated to be worth $257 million in 2020 and is expected to reach $2.1 billion by 2025.
Since May 2018, a consortium sponsored by the Korean government has been developing an AI-based medical solution called Dr Answer – Korea’s version of IBM Watson.
Poised to become a leader in all sectors of AI by 2030, the South Korean government has also long encouraged investment in AI-based healthcare solutions, making this another primary area of opportunity for western companies.
WHY K-HOSPITAL FAIR?
#1 Organizer Competitiveness
Hosted by Korea’s the biggest buyer, Korean Hospital Association & Korea’s the biggest exhibition group, Messe eSang!
No. of National hospitals
No. of National hospital beds
Since its establishment in 1959, the Korean Hospital Association has put in great effort to develop the hospital industry and promote national health. The Korean Hospital Association is a legal group under medical law representing 3,468 hospitals around the nation, with a scale total of 630,122 sickbeds. It is at the heart of all medical organization networks and engages in various hospital related activities.
of Booths
of Exhibitors
Exhibition Area
of Visitors
MESSE ESANG, the largest exhibition organizer company in Korea, creates true value with customers. We have a diverse portfolio of 82 exhibitions in 17 industries, 23,230 booths, and exhibition area of 866,111㎡ in 2022. We are the best exhibition company in Korea that suggest enhanced visitor experience with its IT alone expertise and registration management systems and mobile applications.
#2 Contents Competitiveness
K-HOSPITAL FAIR hosts a variety of business programs concurrently, helping exhibitors reach their goals.
1. Special Exhibition
K-HOSPITAL FAIR showcases a special exhibition every year to view the latest trend in the medical industry.
⛛ 2014
Medical Robot Special Zone
Introducing wearable walking rehabilitation robot that helps the handicapped walk
⛛ 2016
ICT
Special Theme Hall
Introducing surgery, robot surgery, and telemedicine using ICT based digital medical technology
⛛ 2018
Medical AI
Special Exhibition
Introducing medical big data platform applicable to 3 illnesses (cardio-cerebrovasculardisease, dementia, prostate cancer)
⛛ 2020
K-quarantine
Special Exhibition
Introducing on-site hospital medical know-how and medical industry quarantine solutions to prepare for pandemics.
⛛ 2022
Smart Hospital
Special Exhibition
Introducing wearable walking rehabilitation robot that helps the handicapped walk
⛛ 2015
Negative Pressure Isolation ward Model House
Introducing products for negative pressure quarantine facilities and practical guidelines such as ward layout
⛛ 2017
Rehabilitation Robot
Special Exhibition
Introducing the latest rehabilitation robots, such as walking training rehabilitation robots, senior rehabilitation training robots
⛛ 2019
Digital Healthcare
Special Exhibition
Introducing personalized illness prediction·diagnosis· treatment software expanded to 8 illnesses, and cloud based, next-generation hospital information system
⛛ 2021
Smart Healthcare
Special Exhibition
Introducing superior medical technologies, solutions and platforms that can be integrated to into smart hospital.
⛛ 2014
Medical Robot Special Zone
Introducing wearable walking rehabilitation robot that helps the handicapped walk
⛛ 2019
Digital Healthcare
Special Exhibition
Introducing personalized illness prediction·diagnosis· treatment software expanded to 8 illnesses, and cloud based, next-generation hospital information system
⛛ 2015
Negative Pressure Isolation ward Model House
Introducing products for negative pressure quarantine facilities and practical guidelines such as ward layout
⛛ 2020
K-quarantine
Special Exhibition
Introducing on-site hospital medical know-how and medical industry quarantine solutions to prepare for pandemics.
⛛ 2016
ICT
Special Theme Hall
Introducing surgery, robot surgery, and telemedicine using ICT based digital medical technology
⛛ 2021
Smart Healthcare
Special Exhibition
Introducing superior medical technologies, solutions and platforms that can be integrated to into smart hospital.
⛛ 2017
Rehabilitation Robot
Special Exhibition
Introducing the latest rehabilitation robots, such as walking training rehabilitation robots, senior rehabilitation training robots
⛛ 2022
Smart Hospital
Special Exhibition
Introducing wearable walking rehabilitation robot that helps the handicapped walk
⛛ 2018
Medical AI
Special Exhibition
Introducing medical big data platform applicable to 3 illnesses (cardio-cerebrovasculardisease, dementia, prostate cancer)
2. BUY MEDICAL
K-HOSPITAL FAIR arranges 1:1 consultations with exhibitors, taking into account the budget, date of construction, necessary items, and other requirements of hospitals that plan to expand their premises.
Exhibitors and hospitals can exchange information on their products and services and compare quotations through BUY MEDICAL program.
Participating Hospital Review
Our hospital is set to undergo renovations, and so we participated in the fair in hopes of comparing quotations and consulting.
We plan to undertake further operations with the corporation we consulted with.
It was nice to be able to receive consultations and visit corporate booths to check things out in person.
I hospital
We were able to receive quotes from various corporations in one sitting, which we believe will be helpful in future auctions.
The fair has profoundly influenced our decision-making process in special regard to radiology equipment providers, as we were able to visit their booths and consult with them directly.
Y hospital
#3 Platform Competitiveness
K-HOSPITAL FAIR is the optimal business platform for scholars, researchers and medical professional from healthcare sectors all over the world to come together and foster an ecosystem of healthcare industries.
you can download the 2023 brochure, application form and post show report.
Submission
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